

In most cases, it’s a matter of using a concealer or a corrector and spreading it on the eyebrows with a mascara wand or an eyebrow makeup applicator. On TikTok, some users have already opted for this solution, rocking a (theoretically) temporary color change without the risk of regretting a hastily made decision. To avoid unnecessary risk, it’s better to leave this beauty procedure to professionals, or to use makeup, which is an effective alternative. Not to mention that this particular bleaching procedure takes place close to the eye, which requires a certain amount of dexterity.
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Cosmetic products designed to bleach eyebrows most often contain chemicals, such as hydrogen peroxide, that can cause allergies or other skin reactions, and can damage the hair and skin.

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Why you shouldn’t DIY bleached eyebrowsĪnyone who has ever bleached their lower back hair - yes, that was a thing in the 2000s too - will know that bleaching body hair can pose potential risks that should not be taken lightly. Some videos featuring users bleaching their eyebrows are now reaching several million views, reflecting a real craze for a look that is not without risk. The same term already counts more than 200 million views worldwide, and the trend doesn’t seem to be waning - quite the contrary. On Instagram, the #bleachedbrows hashtag has nearly 40,000 posts, but it is - as often - on TikTok that the trend has spread like wildfire. Surely, that could never catch on… or so we thought.Ī post shared by Kim Kardashian all it took for the trend to go viral, and take over social media. At the brand’s Milan show, half of the models, including Gigi Hadid, took to the catwalk with no eyebrows, or rather, with barely visible bleached blonde eyebrows. In February that year, while most of the big fashion houses were doubling down on references to the 2000s, Versace stood out by serving up a beauty look straight out of the previous decade. However, with the exception of a few appearances on TikTok, it was actually at Fashion Week that bleached eyebrows made their first, albeit discreet, appearance in 2022. Celebrities, influencers and other social media users are going wild for the look, to the point of risking skin reactions, or worse.Īlthough fashion trends traditionally move from the catwalk to the street, social networks are now overshadowing the most renowned designers. And it’s a trend we thought forever forgotten that’s bringing the decade back into fashion’s spotlight: bleached eyebrows. Overshadowed by the Y2K years in 2022, the ’90s didn’t take long to reappear in the beauty world. Shop now Clé de Peau Beauté Concealer, £54 Courtesy of brand Unfortunately my dreams were crushed rather prematurely when I learned that said cover up was not available in the UK.
